The Long Goodbye was the theme of a fundraiser luncheon for the Alzheimer’s Association Denver chapter.

The brochure cover features a variety of people sitting in waiting room chairs on a grey background. As each panel of the brochure opens, it reveals fewer and fewer people sitting in those chairs. It is a subtle nod to the amount of time family members will spend in waiting rooms once Alzheimer’s has been diagnosed. The final heartbreaking panel shows a solitary woman sitting all alone in the waiting room.

This piece was mailed in a custom-printed vellum envelope so you could see the image through the envelope. Inside contained a four-color brochure with RSVP card and return envelope.