Selna Partners is a law firm located in Oakland, California. When Rob and Steve approached me to help with their new brand identity, they had just opened. The brothers had an idea of what they were looking for in a logo, and asked if I could bring their concept to life.

Inspired by a vintage Southern Pacific Railroad pin, the Selna Partners shield logomark features gold and blue as the core brand colors. The resulting corporate identity package included double-sided business cards, envelopes, and letterhead––all digitally printed.

The partners were so pleased with the brand identity work——they also tasked me with finessing the design of their Wordpress site. I took the core branding elements we established and used them to drive the CMS redesign of the site. The result was a clean and modern responsive site design.