Peace Within Psychological Services is a private practice located in Raleigh, North Carolina. The inspiration for this logo was from a story uncovered during my initial branding consultation. Dr. Barnette expressed to me that our emotions are like waves, and while they may appear rough on the surface, you will find calm once you go deeper.

This idea resonated with me, and informed the logo design and main wave image used on the home page. The website’s white space layout, clean serif font, and secondary visuals all reinforce a peaceful tranquility. I was responsible for the logo creation, corporate branding, and website development for this project.